STATIONCARS
Branding & WEBSITE
A NEW LOOK AND WEBSITE FOR Revving Up Their Branding FOR A MINICAB FIRM IN ENFIELD
Lead Time:
6 Weeks
sector:
Travel
Target Type:
B2C & B2B
Services:
Brand Identity & Website
Station Cars Enfield, a local transportation company, approached us to undergo a complete rebranding process. With a desire to modernize their image and better reflect their commitment to reliable and efficient service, Station Cars Enfield sought our expertise to revitalize their brand identity.
The Challenge
Station Cars Enfield faced the challenge of outdated branding that no longer resonated with their target audience. Their existing logo and visual identity lacked modernity and failed to convey the quality and professionalism of their services.
Our task was to develop a rebranding strategy that would breathe new life into the brand, making it more appealing and memorable to customers while maintaining its reputation for reliability.
Scope:
Logo & Brand Identity
Stationery Design
Digital Assets
Wall Mural
Website
Resources:
1 x Creative Director
1 x Graphic Designer
1 x Web Developer
1 x Project Manager
INSPIRATION FOR THE LOG0
Our inspiration for the Stationcars Enfield logo drew on two key elements: canine symbolism, reflecting the loyalty, reliability, and trustworthiness the company offers its customers, and the circular shape, representing both a continuous service cycle and a sense of community, inclusiveness, and customer focus often associated with circles in branding.
The Imagery
Inspired by the intersection of food and charity, the branding initiative focused on vibrant and appetizing imagery that conveyed The Foodity's commitment to making a difference. Captivating visuals were curated to evoke a sense of joy and generosity, inviting customers to join in the culinary journey for a cause.
Typography
Typography played a crucial role in defining The Foodity's brand identity, with fonts selected to convey warmth and accessibility while maintaining a sense of sophistication. The use of playful yet legible typography added a touch of personality to the brand, reflecting its mission to make giving back as enjoyable as dining out.
Logo
The Stationcars Enfield logo is a dynamic fusion of symbolism and function. Inspired by canine loyalty and trustworthiness, the design features a dog head within a circle, representing the company's commitment to continuous service. Sleek lines and a bold color scheme convey a sense of speed and efficiency, aligning with Stationcars Enfield's focus on reliable transportation.
Colour palette
The color palette for Stationcars Enfield was carefully chosen to reflect the brand's values of trust, reliability, and professionalism. A combination of deep blue for the text and vibrant orange was selected to evoke a sense of stability and energy, while also standing out in a competitive market.
Collaterals Created
A comprehensive set of collateral was developed as part of Stationcars Enfield's rebranding efforts. This included redesigned stationery, marketing materials such as brochures and flyers, and app redesign. Each collateral piece was crafted to reflect the new brand identity, reinforcing Stationcars Enfield's commitment to quality service and customer satisfaction.
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