INGUBO
MOBILE APP DESIGN & DEVELOPMENT
DESIGN & DEVELOPMENT OF A CUSTOM T-SHIRT PRINTING MOBILE APPLICATION
Lead Time:
6 Weeks
sector:
Food & Charity
Target Type:
B2C
Services:
Brand Strategy and Brand Identity
Ingubo is a company that let's you to create your one-of-a-kind garment that'll have everybody asking. All you need is your choice of style, design and size. They turn any picture or design into fashion, and that's a promise.
The Challenge
The challenge involves designing and developing a mobile app that seamlessly aligns with the company's brand values. The primary objectives include increasing user engagement by creating a user-friendly interface and enhancing the overall user experience. The app must facilitate easy browsing, customization, and purchase of custom design T-Shirts, ensuring a smooth and efficient transaction process.
This project aims to boost the number of users by offering an intuitive and visually appealing app that embodies the company's identity while providing a convenient shopping experience for customers.
Scope:
Logo & Brand Identity
Menu Design
Package Design
Socail Media Graphics
Business Card
Resources:
1 x Creative Director
1 x Graphic Designer
1 x Digital Marketing Specialist
1 x Project Manager
PROTOTYPING
Our design team initially came out with a prototype for the app that was in line with the company's brand values. The prototype was sketched before being designed in a way that brought the design to life. We kept the company's compelling core values intact, while retooling the layout for optimum user engagement..
The Imagery
Inspired by the intersection of food and charity, the branding initiative focused on vibrant and appetizing imagery that conveyed The Foodity's commitment to making a difference. Captivating visuals were curated to evoke a sense of joy and generosity, inviting customers to join in the culinary journey for a cause.
Typography
Typography played a crucial role in defining The Foodity's brand identity, with fonts selected to convey warmth and accessibility while maintaining a sense of sophistication. The use of playful yet legible typography added a touch of personality to the brand, reflecting its mission to make giving back as enjoyable as dining out.
Logo
The centerpiece of The Foodity's branding was its logo, which symbolized the fusion of happiness, love and food. Incorporating elements such as heart motif, the logo captured the essence of The Foodity's mission in a visually compelling way. Vibrant colors and bold lines added energy and dynamism, making the logo instantly recognizable and memorable.
Colour palette
The color palette for Foodity was based on rich shades of purple and vibrant hues of red, symbolizing creativity, passion, and compassion. These bold colors were chosen to evoke a sense of warmth, energy, and generosity, reflecting Foodity's mission to make a positive impact through delicious food and charitable giving. Accents of white and gold were incorporated to provide contrast and sophistication, enhancing the overall visual appeal of the brand.
BRINGING IT ALL TOGETHER
The final product ensured that we came up with an app that allowed users to create a one-of-a-kind apparel. Simply see it, snap it, and wear it. Upload your image here, and we will send you an exclusive garment in full colour, all over apparel print. You’re a few clicks away from bringing your designs to life. If you need help with designing your item, check out our gallery for inspiration. (We’re good at that, by the way).
Conclusion
The final product ensured that we came up with an app that allowed users to create a one-of-a-kind apparel. Simply see it, snap it, and wear it. Upload your image here, and we will send you an exclusive garment in full colour, all over apparel print. You're a few clicks away from bringing your designs to life. If you need help with designing your item, check out our gallery for inspiration. (We're good at that, by the way).
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